Monday, February 23, 2009

Six Things Most eBook Covers Are Missing And What To Change?

By Kieren Moran

Yes I know, one should never judge a book by its cover but to be honest, I don't think that applies to ebook covers. In fact, the cover of an eBook, can in many instances be the deciding factor of whether that book sells well or not. If you're wanting to see impressive sales of an eBook you're selling, then you really should look into get a good cover designed, whether you're the owner or not.

Contrary to what some may believe, there is far more to designing compelling eBook covers than what meets the eye. In fact, if you're in the business of selling eBooks, getting a good cover designer may well prove to be the best business decision you've ever made. By doing this, you can be rest assured, your eBook will at the very least, be able to compete on a level playing field.

What Should the Main Function of My eBook Covers Be? When a visitor is casually browsing through a list of titles, your cover should knock them out cold the minute they see it. In fact, it should be so enticing, that the reader forgets to continue browsing and instead, they should click on your page. A well designed cover really can distract a potential buyer enough to ensure they don't continue browsing.

Admittedly, your eBook may be packed to the brim with top quality information but remember, until they buy the book, or until they download it, browsers will never know, and for this exact reason, you need to sell it through the cover design. Likewise, even when you're offering it as a free download, the cover has to convince the browser that looking deeper is in their best interest.

How Can I Make My eBook Cover Design Stand Out in a Crowd? Firstly, your title should always be as easy as possible to read. Secondly, your title placement should be optimized. Additionally, take a good look at the overall cover, but try to do this as if you were the browser, rather than the owner. Now think about what you tend to see first, that being the shape, main title, and images. These are the points you will need to make most appealing.

Why Use an eBook Cover Designer? First and foremost, a designer gives you the leading edge over your competitors. Additionally, if you've ever browsed some eBooks yourself, you'll no doubt have realized just how uninspiring the vast majority are, judging from the ebook graphics being presented, of course. And you need to ask yourself, do you really want your ebook to be part of that collection?

It's undeniable that if you have a cover for your eBook which can instantly capture the imagination of your buyer, you're already ahead of the game. Providing you hire a competent ebook cover designer, they'll do whatever is necessary in order to ensure your ebook covers will have selling power. After all, would you allow just anyone to take charge of your website? Probably not, so why would you leave it to an amateur to design the cover of the product you're going to sell?

It's the undeniable truth that your eBook covers are perhaps the most influential factors of anything in relation with ebook marketing. Fail to present a dynamic cover, and you'll be just another statistical failure.

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