Prior to the rise of the internet as a major player in marketing, article marketing was considered to be useful for promotion in print media. The need for well-written articles has increased greatly with new online venues such as websites, ezines, and e-mail newsletters. Today, article marketing is even more powerful, due to these new means of communication.
When someone is looking to advertise for their business, they usually will turn to a critic and have them write an article about the business. And when that happens usually the business will be flooded with more customers, but then if the review is bad, then the business will lose business.
For a business owner, offering content for publication basically provides them with free ad space on thousands of websites all over the world. There is a compelling opportunity for exposure to the right customers in the right market, while the expense is next to nothing, which makes the practice a powerful and quite elegant method for a business's communication.
E-mail campaigns used to generate leads commonly one result in a response rate of 1% whereas marketing via articles is targeting an audience eager to read. The article readers have either signed up on the web site or decided to receive the newsletter. This audience wants to receive this information and is more apt to visit the author's site to find out more information.
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
A further improvement to conversion rates can be made by providing an email address that readers can contact to subscribe to the author's newsletter or website. It is best to make this action as simple as possible to increase the chances of readers opting in. Then an auto-responder can send automated messages to those who've signed up that point out certain features of the author's website they might be interested in.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
When someone is looking to advertise for their business, they usually will turn to a critic and have them write an article about the business. And when that happens usually the business will be flooded with more customers, but then if the review is bad, then the business will lose business.
For a business owner, offering content for publication basically provides them with free ad space on thousands of websites all over the world. There is a compelling opportunity for exposure to the right customers in the right market, while the expense is next to nothing, which makes the practice a powerful and quite elegant method for a business's communication.
E-mail campaigns used to generate leads commonly one result in a response rate of 1% whereas marketing via articles is targeting an audience eager to read. The article readers have either signed up on the web site or decided to receive the newsletter. This audience wants to receive this information and is more apt to visit the author's site to find out more information.
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
A further improvement to conversion rates can be made by providing an email address that readers can contact to subscribe to the author's newsletter or website. It is best to make this action as simple as possible to increase the chances of readers opting in. Then an auto-responder can send automated messages to those who've signed up that point out certain features of the author's website they might be interested in.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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