Wednesday, February 18, 2009

Bring Your Marketing Strategy Plan up to Speed

By Trisha Frauenhofer

If you want a good marketing strategy plan, you need to consider yourself a newbie if you don't know what you're doing and learn to take some direction. If your plan isn't working at present and you need traffic to come to your website, let's try something else. There are many "traffic courses" out there that don't give you the results you want. If you need traffic, though, you can find the right strategy so that your product or service will get noticed and you'll increase your sales.

One good way to generate traffic for your website is to give your content exposure. If your content gets exposure and you are then seen as an expert in your field, customers will start to associate you with your product, which in turn will increase your product or service exposure, too. Because of this, it's important have a good plan for you to get your name out there and in the number one spot on search engine pages.

If the public wants to have a look at your product or service, compare it with a competitor's. If you can show that you have a distinct advantage (or several) over a competitor, you'll get the traffic and your competitor won't. It's pretty simple; simply say something like, "This is what this product should do for you; does it?" If your product fulfills more of the customers' needs than others do, which one do you think people are going to buy?

If you're going to use articles to implement your marketing strategy plan, remember that your articles have to be succinct and to the point. Don't ramble or brag, and make them easy to understand. Most important, put them out there and make sure that you're in the public eye. This might mean that you have to submit 20 articles at different sources. If this is true, get busy. In addition, when you write articles, make sure you include resource boxes at the end of each that tell people a little bit about you, along with a link to your website.

Keep in mind that you're probably not going to be successful overnight when it comes to getting your name recognized. It may take a while and you might have to submit literally hundreds of articles before you get noticed. If you think you need to do something else besides submit articles, talk to others and see what they're doing. Changing strategies when applicable might just make a success of your business when it would otherwise fail.

In addition, several paid plans promise to get your website or expertise into the search engines. Do research on these if you consider one of them and make sure that they'll provide you what you want. If you use a pay for click service, make sure that you're not spending more money than you're making. Some services will ask that you upgrade to a higher service, and this in turn will cost you more money. These services, remember, are trying to make money, just as you are.

If you're just getting started and are slowly building a clientele up, you may not have the monetary resources to utilize some paid services. For example, paid ads might not be the way to go because they don't generate enough of a client base to be worth what they charge. In addition, remember that the Internet needs unique content. It's not going to help you submit the very same article to every search engine you find. Use different material for different sites.

One thing to remember when deciding on which strategy to use for your business is the exposure. Your name not only gets this from submitting articles, but for having so many out there that people cannot help but notice. When you have enough exposure, you may jump to number one overnight. Wouldn't that be great for your business?

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