Thursday, December 11, 2008

It's Cooperation, Not Competition

By William Blake

Many of us are instinctively competitive creatures, and are always thinking in terms of 'winning' or 'losing'.

It's perfectly normal to want to win a competition. The important thing is being able to tell the difference between a competitive event and one won through cooperation.

You see, when you are engaging in a competition, there is always a goal or a finish line. If you are playing a game of chess, for example, the object is to 'check-mate', if you are playing football the object is to get more points than the over team in a limited amount of time. Internet marketing, however, does not come with a finish line. There is no time limit and the game is never over.

The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.

Everyone gets involved and helps to push the boundaries of internet marketing, simply because everyone knows that there is a collective benefit when new technologies are developed and implemented.

For those of us who are born competitors we have to compete to see who can be the most cooperative. We have to supply more leads. We have to put together more joint ventures.

We have to reach out to help more quickly than others. That is the only way competition can help with the cooperation that is necessary for successful internet marketing.

There is more than enough business out there for all of us. The supply of customers is not limited, and the benefits for one internet marketer tend to filter down and benefit all of us through cooperation.

Leading on from this is my next point. Stop blaming the Guru's..

How many people have you met who always have an excuse for their own failures? 9 out of 10 times their failure was caused by someone other than themselves. You know what I mean.

Sad story after sad story, one thing becomes apparent. They were the victims in this failed business and it really wasn't their fault. Baloney. Life exists in a causal relationship. Choice = Consequence. Bad choice = Bad consequence and obviously Good choice = Good consequence. Failed business' are the result of poor decision making and we are always responsible for our decisions.

When businesses do fail...and they do....they fail for many reasons none of which can be attributed to others. I have heard internet entrepreneurs lay the blame for the failure of their businesses squarely at the feet of what they mockingly call, 'Internet Gurus'.

These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a 'guru' led them wrong, sold them products that they didn't need and flooded their inboxes with so many offers that they couldn't get their work done.

The thing is that when any successful internet marketer ('guru') offers products to his list, he isn't forcing anyone to take up his offer. He is merely offering the product, and highlighting the benefits. Each customer makes a choice about whether to purchase the product or not.

If an offer, or product, is worthy of his list's attention the successful internet marketer has is perfectly able to send this to his list with a clear conscience, even though he knows that this recommendation won't be suitable for everyone on his list. But for several, it will be the perfect tool.

Everyone is responsible for their own success and failure. Every internet entrepreneur should know their business well enough to analyze the pros and cons of of a product as it relates to his business. The advice of guru's is just that, advice. Ultimately you make the decision.

It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone.

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