As one of the leading affiliate hubs available, Clickbank needs to keep track of over 100,000 affiliates selling over 10,000 different products. With so many different hits to keep track of, in order to successfully create an effective and easy to use affiliate system, Clickbank created special links known as Hoplinks.
These links quickly transfer the individual through Clickbank (without their knowledge) giving you credit for the hit and, eventually the sale. Hoplinks are links that transfer hits from your website to the website of the product you are working as an affiliate to sell.
Clickbank systems log all the hits an individual makes with respect to the purchase of an individual item. In case an individual does not complete his purchase on a particular day, the system would still be able to provide a credit in case the said purchase happens within 30 days of the hit.
Also, Clickbank tracks hits so you can easily track important stats like conversion rates of the products that you are selling using a particular Clickbank ID. This lets you find out which products are winners and which ones are not.
Clickbank has received some criticism over their hoplink program; not because there is anything wrong with the way it works (Clickbanks affiliate system is one of the fairest and most efficient affiliate systems available) but because the links themselves are aesthetically displeasing. They tend to be a large number of letters and digits, several periods, and the links do not contain the web address of either the site you are coming from or the site you are going to.
This creates valid concerns that sales are reduced because people do not trust the links. Scrolling over the links (as many people do now for safety) would lead one to believe that you may be being misled " especially if the website was a review site and the link does not point to the site being reviewed.
However, by estimats it can be said that it has very little effect on sales. Many people still do not scroll over links, and those who are overcautious, do not buy the digital products offered on the actual website.
On more thing to think about before you use the Clickbank hoplink program is the fact that your user ID is entrenched in the hoplink as well as tacked on to the website itself, when the instructions to redirect have been carried out. So as to make sure tracking is conducted accurately, Clickbank incorporates a ? UserID at the end of the user resource locator (url) of the website which visitors can clearly see at the top of the page. For this reason you may not wish to use your name as your user ID and you also do not want to pick a user ID that is improper since all your prospective clients will see it.
However, as long as you are able to overlook the aesthetics of the Clickbank hoplink program, the system itself is one of the strongest and most efficient affiliate systems in the business. If you are going to become an affiliate for digital products, as long as you are using the Clickbank hoplinks you can be sure that all of your sales are properly tracked and you will get the credit you deserve.
These links quickly transfer the individual through Clickbank (without their knowledge) giving you credit for the hit and, eventually the sale. Hoplinks are links that transfer hits from your website to the website of the product you are working as an affiliate to sell.
Clickbank systems log all the hits an individual makes with respect to the purchase of an individual item. In case an individual does not complete his purchase on a particular day, the system would still be able to provide a credit in case the said purchase happens within 30 days of the hit.
Also, Clickbank tracks hits so you can easily track important stats like conversion rates of the products that you are selling using a particular Clickbank ID. This lets you find out which products are winners and which ones are not.
Clickbank has received some criticism over their hoplink program; not because there is anything wrong with the way it works (Clickbanks affiliate system is one of the fairest and most efficient affiliate systems available) but because the links themselves are aesthetically displeasing. They tend to be a large number of letters and digits, several periods, and the links do not contain the web address of either the site you are coming from or the site you are going to.
This creates valid concerns that sales are reduced because people do not trust the links. Scrolling over the links (as many people do now for safety) would lead one to believe that you may be being misled " especially if the website was a review site and the link does not point to the site being reviewed.
However, by estimats it can be said that it has very little effect on sales. Many people still do not scroll over links, and those who are overcautious, do not buy the digital products offered on the actual website.
On more thing to think about before you use the Clickbank hoplink program is the fact that your user ID is entrenched in the hoplink as well as tacked on to the website itself, when the instructions to redirect have been carried out. So as to make sure tracking is conducted accurately, Clickbank incorporates a ? UserID at the end of the user resource locator (url) of the website which visitors can clearly see at the top of the page. For this reason you may not wish to use your name as your user ID and you also do not want to pick a user ID that is improper since all your prospective clients will see it.
However, as long as you are able to overlook the aesthetics of the Clickbank hoplink program, the system itself is one of the strongest and most efficient affiliate systems in the business. If you are going to become an affiliate for digital products, as long as you are using the Clickbank hoplinks you can be sure that all of your sales are properly tracked and you will get the credit you deserve.
About the Author:
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.
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