Sunday, January 25, 2009

One way links importance for advertising

By reklicom

Next thing you need to do is find article directories and lots of them. Just Google it. I am not going to tell you what are the best article directories, as you probably know, since you are reading this article. Create accounts and submit your articles. And thats it. Now you need to wait and see the results.

Except the fact that you get 2 links out of each listed article, the main advantage is right in front of your eyes (you, the one reading this) " there is a lot of people reading these articles.

Directories will always be around, the future for directories will change as the internet changes, they will need to adapt and additional services. The third important factor in directory submission is making sure you use the correct title, keywords, and descriptions in the right category. Once your site is included in a directory the listing is permanent and you will receive traffic everyday.

Search engines just love these type of links, as they see them as votes to your page. If many people are voting to you by adding links to your site, than you must be some kind of an expert in your niche, and that is why Google and other search engines rank you higher in SERPs. They love experts, they love to give knowledge to people who are searching for information.

Despite customer resistance, eventually the message will get through that submission is not necessary. Search engines use directories to check the value of websites, remember directories are human edited and these directories add check for the search engines, one of the most popular directories that most search engines check with is dmoz. Submitting to directories is overlooked because it is so time consuming and it has to be done manually to be done right, but it is a great search engine optimization strategy.

Many sites are rejected due to inappropriate descriptions. The description is the most difficult item to define correctly. One way to get help for an accurate description is to ask friends to view your website or ask people from forums to view your site. A description is not an advertisement and should never contain superlatives or excessive marketing hype. When writing your description you are not writing it to sell your product you need to write it showing the benefit of your product, no hard sell in the description.

Even if it takes quite a while for a directory to list a link, it is way better to spread this manual process over a few months period. This way the process will seem much more natural by search engines. No search engine will trust a large number of links of a new site being listed in a short time.

The reasons for this are simple, submitting to directories is long monotonous process, it is easier to pay a flat rate and have someone else do it for you. When choosing the service make sure you can enter more than one title, description, categories and keywords. The reason for this is that you want to rotate the title and description among the directories. Make sure you receive a submission report and snapshots of the submissions. If you don't receive emails from the directory owners this is a good indication that your site is not really being submitted.

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