Did you know there are lots of ways RSS can be used for your business? Here are some example uses that you may not know about. Quick note: Some can be easily abused so use them wisely, if you use it.
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook: like twitter, your Facebook account can also be updated automatically. Using Facebook apps can be a little unreliable, so try it using popular applications like "my blogs".
Widgets - create a widget that updates with your blog, so others have the option to display the feed on their own blogs or even their desktop. Example applications include "Spring Widgets" and "Google Gadgets".
Offer downloads - compile a PDF document, or offer a video. Publishing a podcast, radio or other media is also a good idea.
Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I've created a custom feed for my affiliates, which contains the affiliate's ID.
Search for special deals in your niche - this can offer your readers some good money-saving deals. Sales can be tracked via a private affiliate account from major online retail outlets like Amazon.com. For deals related to Internet marketing, find a feed like deal.com, and add it to your RSS reader.
Package tracking: have your RSS feed update to alert you to the status of your deliveries. Use a solution like SimpleTracking.com.
Yahoo answers - If You use Yahoo answers to promote your business by answering consumers questions, you can subscribe to an RSS feed that specifically notifies you if a question comes up that is related to your field or product category.
Blog tracking - There are times when e-mail servers as a delays or are under maintenance. An alternative to e-mail is using RSS. Most blogging accounts Offer the option of an RSS feed. For example, if you use WordPress blog, the feed will usually be located at http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2.
Competitor watch: Find out what competitors or other marketers are doing on social networks, blogs, video and more using FriendFeed.
Industry watch - there is an option with the Yahoo or MSN search engine's, where you can type a phrase that suits your interests, and if you are using IE 7 or Firefox, an RSS feed icon will appear. If you click this icon you will subscribe to the keyword feed.
Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner.
Keep clients updated - notify your customers off your current service status. Businesses to offer usable services like online shopping, web hosting or payment gateways should use this. Using RSS, your clients can be updated by the second.
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook: like twitter, your Facebook account can also be updated automatically. Using Facebook apps can be a little unreliable, so try it using popular applications like "my blogs".
Widgets - create a widget that updates with your blog, so others have the option to display the feed on their own blogs or even their desktop. Example applications include "Spring Widgets" and "Google Gadgets".
Offer downloads - compile a PDF document, or offer a video. Publishing a podcast, radio or other media is also a good idea.
Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I've created a custom feed for my affiliates, which contains the affiliate's ID.
Search for special deals in your niche - this can offer your readers some good money-saving deals. Sales can be tracked via a private affiliate account from major online retail outlets like Amazon.com. For deals related to Internet marketing, find a feed like deal.com, and add it to your RSS reader.
Package tracking: have your RSS feed update to alert you to the status of your deliveries. Use a solution like SimpleTracking.com.
Yahoo answers - If You use Yahoo answers to promote your business by answering consumers questions, you can subscribe to an RSS feed that specifically notifies you if a question comes up that is related to your field or product category.
Blog tracking - There are times when e-mail servers as a delays or are under maintenance. An alternative to e-mail is using RSS. Most blogging accounts Offer the option of an RSS feed. For example, if you use WordPress blog, the feed will usually be located at http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2.
Competitor watch: Find out what competitors or other marketers are doing on social networks, blogs, video and more using FriendFeed.
Industry watch - there is an option with the Yahoo or MSN search engine's, where you can type a phrase that suits your interests, and if you are using IE 7 or Firefox, an RSS feed icon will appear. If you click this icon you will subscribe to the keyword feed.
Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner.
Keep clients updated - notify your customers off your current service status. Businesses to offer usable services like online shopping, web hosting or payment gateways should use this. Using RSS, your clients can be updated by the second.
About the Author:
If you're looking to pull more profit out of your business blog, check out the IM Blogging Bootcamp. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.
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