Everyone knows that one of the most effective ways of marketing utilizes chiropractic testimonials to generate new patients. The good news is, there isn't any out-of-pocket cost to the chiropractor for acquiring them.
The key is to start today by making video testimonials of your satisfied clients. When a patient has enjoyed your services and experienced the relief that your expertise can bring, they are almost always excited to talk about it and share it with others! When you have a video on-hand, they get even more excited about sharing their healing story to support your efforts to reach out into the community.
Once you post these chiropractic testimonials on YouTube or any of the video sharing networks, you can be sure that the benefit is going to be amazing in terms of how many new patients and just general buzz that you generate. When people are doing a search on Google and your video comes up, in many cases theyre are eager to listen to what your past patients have said. Theyre going to want to experience the same results for themselves. This is very smart and indirect marketing.
Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.
Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.
Lastly, it's a good idea in your chiropractic marketing endeavors to make sure every patient that gives a testimonial signs a release form. This document basically gives consent for the chiropractor to use the patient's image / likeness in chiropractic marketing efforts. This can be just a simple, few sentence, release waiver.
Set a good bar for yourself and try to obtain about two chiropractic testimonials each week, slowly building up your collection. These will grow in numbers quickly, and soon your credibility will be a hot topic in your community.
Those that are unsure about the technical component of all of this as well as the chiropractic marketing aspect should find a mentor that's been using video marketing for several years. It will substantially reduce your learning curve so you can appear more professional.
The key is to start today by making video testimonials of your satisfied clients. When a patient has enjoyed your services and experienced the relief that your expertise can bring, they are almost always excited to talk about it and share it with others! When you have a video on-hand, they get even more excited about sharing their healing story to support your efforts to reach out into the community.
Once you post these chiropractic testimonials on YouTube or any of the video sharing networks, you can be sure that the benefit is going to be amazing in terms of how many new patients and just general buzz that you generate. When people are doing a search on Google and your video comes up, in many cases theyre are eager to listen to what your past patients have said. Theyre going to want to experience the same results for themselves. This is very smart and indirect marketing.
Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.
Once you have this amazing selection of heartwarming and informing chiropractic testimonials, youre going to want to get a good ranking on them so that they appear well in Google and other important search engines. What this means is that when people have a problem, they type it into Google, your video comes up, and then they watch the testimonial and attribute immediate credibility to your practice. They feel like they know you and can trust you, and this is the most perfect form of chiropractic marketing imaginable.
Lastly, it's a good idea in your chiropractic marketing endeavors to make sure every patient that gives a testimonial signs a release form. This document basically gives consent for the chiropractor to use the patient's image / likeness in chiropractic marketing efforts. This can be just a simple, few sentence, release waiver.
Set a good bar for yourself and try to obtain about two chiropractic testimonials each week, slowly building up your collection. These will grow in numbers quickly, and soon your credibility will be a hot topic in your community.
Those that are unsure about the technical component of all of this as well as the chiropractic marketing aspect should find a mentor that's been using video marketing for several years. It will substantially reduce your learning curve so you can appear more professional.
About the Author:
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